The second Component of it is how you in shape The brand with the colour and font. For logos, it could be both an icon or possibly a letter mark/wordmark brand or a mix of each. Small businesses must start with a wordmark or a mix of each an icon https://effective-video-branding00000.humor-blog.com/27437180/considerations-to-know-about-how-to-use-motion-graphics-for-brand-identity-in-videos