How can the functionality attire firm shift into unfamiliar market segments--without dropping contact with athletes? The 2023 live-action Barbie Film spurred a cultural trend, pushed by Mattel's advertising and marketing partnerships and organic and natural content material. What need to Mattel's executives do following with their most valuable franchise? https://hbs-case-solution34812.bloguetechno.com/the-smart-trick-of-help-with-case-study-that-no-one-is-discussing-74240689