Imagine you are looking for an office in Bangalore. You have two choices:
Rent: You pay a landlord every month. If you stop paying, they kick you out immediately.
Buy: You pay a mortgage. It takes time and effort, but eventually, you own the building, and you never pay rent again.
Digital marketing works the exact same way. PPC (Pay-Per-Click Ads) is renting. SEO is owning.
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