You are in a meeting. The Designer says: "The button should be Blue." The Copywriter says: "The button should be Red." Then the HiPPO walks in (The Highest Paid Person's Opinion). The CEO says: "Make it Green." So you make it Green. And your sales drop by 20%. Why? Because the CEO is not your customer. In Digital Marketing, "Opinions" are dangerous. "Data" is profitable. You don't ... https://charuwriterlance.com/branding/